Branding
Magic Letter are a brand new video production house based in London. They needed a unique brand identity, with a memorable mark, to affirm their place in the industry from the get-go.
The name Magic Letter conjures up imagery of magic and mystery, but the strongest logomark is a literal 'magic letter'. The impossible shape is formed of a combination of the M and L, with contradicting angles inspired by the artist Escher and his optical illusion art.
