Magic Letter logo
Branding

Magic Letter are a brand new video production house based in London. They needed a unique brand identity, with a memorable mark, to affirm their place in the industry from the get-go.

Logo concept development

The name Magic Letter conjures up imagery of magic and mystery, but the strongest logomark is a literal 'magic letter'. The impossible shape is formed of a combination of the M and L, with contradicting angles inspired by the artist Escher and his optical illusion art.

Magic Letter logo
Brand guidelines contents page
Brand guidelines logo application and clearance
Brand guidelines colour palette
Brand guidelines typography
Brand guidelines typography
Brand guidelines typography
Brand guidelines logo application
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