Branding, Website
SUPERPOSITION are a branding agency who work with trillion-dollar industry leaders predominantly in deep tech.
A superposition is a theory of quantum mechanics, which describes the ability of a quantum system to be in multiple states at the same time. That is, until it’s measured.
They believe that brands operate in a similar way. In a world of overwhelming possibilities, it’s tempting to be too many things at once. But the result is communications that are inconsistent and confusing.
We wanted the website to reflect this theory, by displaying the logo in separate states until the user interacts – and then SUPERPOSITION is formed in a flash of clarity.
