The rebrand is inspired by the quintessentially British village green. A meeting place for the surrounding community, for festivities and sports.

The brand identity centers on an intertwined, vine-line monogram that wouldn’t look out of place on a cricket jumper. This monogram is used to form a pattern, reminiscent of a walled garden, in a palette of leafy greens and cream. The wordmark is a clean and classic flared serif.