Branding
From bike packing to adventure writing, Untold Roads connects outdoor enthusiasts of all levels with expert guides who inspire them, in the form of personalised one on one online conversations.
Typography partially obscured over a hillside, or through a thicket of branches, creates the sense that we are discovering the secrets of nature. The illustrations are outlined, not yet filled in, as if we are peering through an adventurer’s sketchbook.
